Alex vs. Google Analytics
So I signed up for Alexa today, and I was shocked to see that I had a 59% bounce rate!!!
It was especially shocking because if I am reading Google Analytics right, my bounce rate is only half that.
(Bounce rate is how many people just check one page and then go away). Which statistic is more trustworthy, and what is a good bounce rate for a website?
Christie
Views: 46
Replies to This Discussion
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Permalink Reply by Colby Morita on -
Hi Christie,
I don't think I've ever signed up for an Alexa account. From what I've seen at Alexa the information they provide is wildly inaccurate. I would trust your Google Analytics data over Alexa.
I've heard (I'm not sure where) that a bounce rate of around 40% is pretty good. That being said my bounce rate (as high as 75%) is terrible and something I really need to work on.
Colby -
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Permalink Reply by Jessica/YDWWYW/PetTalkMedia on -
Unfortunately, every anslytics program will be a little different. They all calculate things a little differently. You are really just tracking relative numbers and trends. That's why if you run a specific campaign or strategy you should use the same program before and after to measure.
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Permalink Reply by Melody McKinnon on -
The bounce rate can be calculated differently and is influenced by many things. A high bounce rate could mean you're using misleading keywords. It can also be an indicator that you have wonderfully search-optimized pages so searchers are finding the info they're looking for. If I'm looking for dog toothpaste and you have a post about it, for example, I would click on your article in Google, read it, and leave because that's what I was looking for and you gave it to me.
There's more about it here: Should You Worry About Your Google Analytics Bounce Rates?
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