@adventurejess This is fantastic, Jessica. Exactly what I was looking for, thanks! We’ve found engagement on uploaded videos to be better than a link to YouTube already, and the extra click rather play-on-page is intuitively easier, which would seem to inherently mean more clicks, so we’ve been going that route.
Unfortunately attendance at the conference this year is not yet in the cards for us. We’ve got a wedding in July and a lot going on, plus we want to be at a place where we have already monetized the blog enough to cover the costs from our revenue.
Thanks so much for your feedback! We have gotten a lot of pointers since leaving this comment, but your advice here still manages to be novel and very valuable!