Topic

Visual Branding

Did you know that visual content gets 94 percent more views than text-based content? Did you know that the average attention span is less than three seconds? It’s nine seconds for a goldfish!

They say you can’t judge a book by its cover, but online that is furthest from the truth. You only get a few seconds to make a lasting impression that makes people want to stick around and learn more about your why. This is where visual branding comes in. There are three main areas you need to consider for your visual brand strategy:

1. Color

Colors evoke emotion as humans are visual creatures! Think about how you want your readers to feel when they visit your website. The emotions that colors evoke are actually scientific. Check out the Psychology of Colors and Their Meanings. There’s also a great color chart here:

Keep these tips in mind when selecting your brand’s color palette:

Keep it simple and limit your color palette to three or four colors at the most.
Use “on brand” colors but don’t overdo it!
Use hues and tones of the color palette to create visual interest.
Add in neutral colors for balance and softness.
You don’t need to use all of your colors at once!

2. Font Pairing

Fonts also convey emotion. You’ll want to select one or two fonts that complement each other. These can be used across all of your visuals so that you start to create a consistent look and feel. Check out some of these font resources:

Font Pair – Check out how some of the common Google fonts look together.
Canva Font Combinations – A tool from Canva to compare different font pairings.
DaFont – Download free fonts.

3. Photography & Visual Elements

The photography that you take or use should complement your brand color palette. The stock photos that we used in the following photo are not a coincidence. They were selected intentionally because the color of the pet’s fur and their eye color complement the BlogPaws brand colors.