Advertising on Blog Questions

[Sierra Koester]

I was approached by a well-know company who would like to advertise on my cat blog.  They inquired about my pricing and policies.  I don’t even know where to begin.  How do I determine a fair price for advertising on my blog?  Why kinds of policies should I be putting into place?  And what are my options for adding a company’s ads to my Blogger blog?  For instance, I know I can add HTML code in the sidebar, but what else can I do? 

Thank you for any information you may be able to provide me!

[Pamela (Something Wagging)]

Hi Sierra,

I’m doing a similar process myself. I started by visiting blog similar to mine who accept advertising. I created a simple chart that included their rates (often listed on a blog page), number of subscribers, FB fans, or any other info I could find. Now I just have to compose my rate sheet.

The other thing I did was create a statement on my blog about the types of ads I’d accept. It’s nice to have something to point to when businesses approach you. Here’s mine: http://www.somethingwagging.com/pr-friendly-advertising-and-disclaimers/

Hope this helps and that others share their advice. But given how busy people are around the holidays you might want to try again after the new year. 🙂

Good luck

Pamela

Pamela Douglas Webster

Something Wagging This Way Comes

An Amateur’s Musings on Dogs and Their People

somethingwagging@gmail.com

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“Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” – Groucho Marx

[Carol]

Great advice, Pamela.

[Author]

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