I apologize if this is not the most appropriate group to post this discussion in but it was the most appropritae one I could find.
It is said that you should spend your blogging and social media time on what is most effective (for traffic, shares, comments,etc). To know what is most effective, your efforts have to be measured. I use my built in WordPress stats, and sometimes Google Analytics, to evaluate my blog activity. I use Facebook Insights to evaluate what is most effective.
I would like to know a few things from you:
1) Do you analyze any of your efforts or campaigns? If yes, which platforms?
2) What do you analyze for?
3) What tools do you use for analysis? Besides Google Analytics, do you use any third party monitoring tools?
4) Based on your monitoring results, what do you find to be most effective?