What is Your Niche?
Niche refers to a specific topic, subject or category. Your niche should be directly tied to what you want to blog about and the audience that you want to attract. Blogging about pets is a niche all on its own but it’s a big one. In order to stand out in such a big space, it’s important to “niche down” into what makes you unique. The more specific your blog is the more memorable you will be. Niche blogs have the opportunity to bring in lots more traffic versus a more broad topic.
denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
To help determine your niche, answer the following questions:
- Can I monetize my niche?
- Would I ever get sick of talking about this topic?
- Is there a need for this niche?
- What can I offer to this discussion of this topic?
There are many different niches you can take within the pet industry. Here are a few examples:
- Rescue
- Breed specific tips and advice
- Pet health and wellness
- Pet Fashion
- Lifestyle with pets
Here are a few examples of influencers in our network that do a great job with owning a specific niche.
My Brown Newfies – Breed Specific
Golden Woofs – Breed Specific
My GBGV – Semi Breed Specific
Playful Kitty – All about cats
Paws and Effect – Cat health
TriPawds – Dogs, Cats, and other pets that have undergone or face amputation
You Did What With Your Wiener – Hiking with dogs
Irresistible Pets – Lifestyle with a small dog
Bridle & Bone – Holistic wellness for horses and dogs
Paperchases & Petticoats – Horse lover lifestyle
Three Chatty Cats – Cat rescue and awareness
Wear Wag Repeat – Style, dogs, and DIY
As you can see, we have a wide variety of pet bloggers in our community. Even though each influencer blogs about something different there is a common similarity – our love for pets and the understanding of the human/animal bond.
How do you want to stand out within the pet blogging niche?
Resources
6 Ways to Test if Your Blog Niche is Too Small
My focus and passion is with big dogs. I never even considered picking just one breed because I feel like there are so many people out there with large and giant mixed breeds that would be left out. I feel like Big Dog Mom serves a very specific but inclusive audience of big dog lovers.
This is a great and much needed niche in the pet space.
My main focus throughout the years, and what I have applied my education to, is canine behavior. I mainly assist dogs who have been neglected or abused in their past ‘life’ and are now in an adoptive home. Their owners are often hurt and frustrated as they handle their behavioral problems and try to adjust them to ‘normal’ life.
I think my professional background as a counselor combined with my passion for therapy dogs is a good niche! What do you think?
My blog is frugal family. A pet is part of the family. I want to share products or companies that are worth the month for a family so they don’t waste money. We buy products for our kids and why not toys for our dogs as well.
When I first started blogging, I struggled finding my niche. I decided to really niche down in January of this year and have only seen positive feedback since! I’m so happy I did it. I am a dog/lifestyle blog I’d say. I do interviews with dog related companies, tips, and hopefully soon DIY and recipes!
My niche is a cat lifestyle website/blog. It is voiced by Valentine the black Persian cat. He talks about his interests on topics including health, life, love, happiness, and adventure. He gives monthly product reviews, occasionally interviews friends, writes stories and poetry, gives design and decorating tips, and shares pictures of himself and of members of his staff. We’ve found success with his blog as it has won a BlogPaws Nose-to-Nose award in 2017 and in 2018, we get repeat commenters on his posts, and continue to attract to new visitors.